Miguel Figueiredo


Dramatically improve your chances at winning agency pitches

I would love to talk you about this method and training programe.

Schedule a 15-minute period and I will call you at that time.

Free and with absolutely no obligation.


Every time your agency makes a pitch, the odds are against you (< 33%). 

If, that is, you play with the some weapons your competitors do.  But you don’t have to.

Based on advanced sales techniques and behavioural science, I’ve developed a specially tailored method that, once mastered, gives you a significant advantage over your competitors.


Identify your Clients' Needs

Read and understand potential clients better, so you can tell what they are truly looking for in an agency and in the pitch

Adjust Your Communication Style

Mould your team’s communication style and story so that it truly resonates with the audience at the pitch

Read Clients' Reactions

Instantly read reactions to your pitch so you can quickly address potential resistance before it crystallises and kills the approval.

Build Better Relations

Quickly earn clients' trust and respect, which is key to gaining their will to listen and work with you.

Manage Energy Levels

Make sure to be at your best while pitching, so as to keep your client fully engaged.

Overcome the Subconscious

Learn to identify irrational cognitive biases and make sure they are not working against you.

A more sophisticated approach

Pitching can be a bumpy ride. A clear vision of the clients’ business isn’t always provided. Client briefs are often unclear. Access to the real decision-maker is sometimes blocked. Oftentimes, you don’t even know who you’re up against. Nor whether you are a favourite or a wild card.

Moreover, this all takes place in a process where agencies pack months of work into only weeks or days, for free, and with no clue about what the criteria for assessment are.

We can help you tackle all these obstacles head on, with a sophisticated approach that will allow you to understand and effectively deal with all the rational as well as the irrational behaviours at play, without having to become a neuroscientist.

Coach to Pitch + Pitch to win intensive training programME 

I am specialised in converting RFP opportunities. My approach to generating business is based on science, strategy and method.

This method will put you out in front of all the other agencies.

My goal is to ensure that you win over the client, without having to lower your price. In fact, you will free yourself from the buying department’s desire to rate you based solely on cost and be able to collect a premium fee.

I will share with you the experience of having worked on both sides, that of the agency and that of the client.

I will lead you through what I have learned through thousands of hours dedicated to understanding human behaviour and decision making.

I specialise in converting new business with agencies no matter whether they focus on integration, transformation, digital, advertising, media, experiential, events or others.

​Training method​

Together, we will address many critical aspects of the pitch process that are vital to making your team more effective at winning on your own terms. These include:

  • Becoming a trusted and respected partner
  • Understanding the clients’ communication profiles plus those of your team and synchronising them
  • Making all the pre-pitch briefs and meetings work in your favour
  • Identifying and getting access to the actual decision-maker
  • Identifying what the true problem is that your agency needs to solve
  • Knowing how to sell your agency
  • Knowing how to sell your proposal
  • Pricing your services without your value becoming a barrier
  • Reading the Room/Handling Client Questions
  • Additional Presentation Skills Training/Coaching

Are you ready to take your agency's pitching game to the next level?

Book a 15-minute period and I will call you at that time.

Free and with absolutely no obligation.

About Miguel Figueiredo

Miguel is a coach, mentor and keynote speaker.

He founded and was CEO of a digital marketing agency which was later sold to WPP. The main reason for them to buy? The 58% ratio of successful pitches.

He has also worked on the client side. He has 10 years’ experience working in multinational companies, having been responsible for hiring hundreds of agencies.

With certifications in coaching (PCC) by ICF, in Emotional Skills and competencies at the Paul Ekman institute, and in classic and New Code NLP with John Grinder himself, plus more than 20 years of experience, Miguel has a degree in Business Management and several post-graduate diplomas, including some at the London Business school, IMD Switzerland, EPG Porto and Nova Lisbon.

He currently teaches at Universidade Católica, Lisbon and ISCTE-INDEG, Portugal.

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