This is a unique programme, where all options your company made/is considering making regarding the marketing mix will be challenged by powerful questions during one full-day. Working together with your team, paths and possibilities that were up to now not considered will emerge and considered. The outcome will most likely be a more robust, efficient and effective marketing plan.
The addressed marketing challenges will be such as:
1. Why do you sell what you sell
2. Who is the target of the product? And of the communication?
3. Paths for innovation
4. Pricing strategy
5. Strategy of communication
6. The role of digital platforms
At the end of the day and through this process, a strong and supported marketing mix will be established and the team as a whole will feel more confident.
To improve marketing results.
To stimulate the out-of-the-box thinking of the marketing team.
Companies with structured marketing departments who want to ensure the best performance of their investments.
1 day (8 hours)
Workshop with a team of 2 to 8 people maximum.