This is a unique programme, where all options your company made/is considering making regarding the marketing mix will be challenged by powerful questions during one full-day. Working together with your team, paths and possibilities that were up to now not considered will emerge and considered. The outcome will most likely be a more robust, efficient and effective marketing plan.
The addressed marketing challenges will be such as:
1. Why do you sell what you sell
2. Who is the target of the product? And of the communication?
3. Paths for innovation
4. Pricing strategy
5. Strategy of communication
6. The role of digital platforms
At the end of the day and through this process, a strong and supported marketing mix will be established and the team as a whole will feel more confident.
To improve marketing results.
To stimulate the out-of-the-box thinking of the marketing team.
Companies with structured marketing departments who want to ensure the best performance of their investments.
1 day (8 hours)
Workshop with a team of 2 to 8 people maximum.
Rapport is the ability to create close and harmonious relationship in which people understand each other’s feelings or ideas and, it is the best foundation for providing an effective communication that involves the audience and motivates the participants’ action. Nevertheless, it is not the only factor.
In this Workshop, we focus on Rapport but also on advanced skills of communication, from flow to non-verbal communication.
The programme is organised as follows:
Build on confidence
Manage the audience and the initial introduction
Find out which archetype matches each of the speakers
Work on storytelling: openings, closings, flow and focus management
Work on creation of slides
Work on body language
Work on voice placement
(2 weeks after the first 3 days)
Application of the skills that were learned before a real audience
IMPORTANT: This workshop involves a lot of practice over the four days, so participants are advised to bring with them a presentation that they had made in the past.
To be able to speak in public
To have the skills to capture and thrill an audience
Senior executives who have to talk to large teams at internal and external conferences and/or speak to the media.
All participants receive the recordings made in order to witness their evolution.
3 days + 1
Workshop for 4 to 20 people maximum.
An inspiring vision, rooted in the reason of existence of a company, is often what it takes to transform a good company into an irrefutable leader on the market.
This workshop aims to construct the vision of your company, whether it is to create a new one or optimise the existing one. Together we will manage to make it so unique and powerful that customers, partners, and collaborators will fall in love with it.
The day begins with a lecture about the importance of having a good vision and the essential elements. Then, through a series of group exercises, the team itself will create the several components of the vision.
To create a vision for the company.
Companies focused on a sustainable future.
Leaders who are aware of the importance of having all the team involved in the project.
1 day (8 hours)
Workshop with team of 4 to 16 people maximum.